Over the past month, I’ve contacted numerous Abilene reporters and news anchors about Guardian and the company. Unfortunately, I’ve received little interest back. Feeling defeated, I wondered why our own city didn’t want to cover us. Were abandoned kittens being mothered by a terrier that much more newsworthy than Reactuate Games?
For a brief time, I decided to take a break from the rejection and work on things that did get noticed, like our YouTube videos or blog posts. These marketing strategies were at least being viewed and retweeted in the Twittersphere. Except for one of my blog posts getting put on a website, I wasn’t getting anything from the press, and I wondered if perhaps I was trying too hard. Maybe I was becoming a pusher rather than a promoter and annoying all of our followers and friends on our social media pages by my constant plugging.
“You can’t overhype a game; you can only underdeliver.”
If you focus on creating a really interesting and fun game, then you shouldn’t have to worry that you talked-up your game in the first place. And if you believe in what you’re creating, let the gamers of the world know!
So we’re excited about marketing again, and plan to do it whenever and wherever.
1. We have joined Abilene’s Chamber of Commerce, a collection of local businesses that get together and network and support one another. Hopefully we’ll meet other Abilenians who are interested in what we are doing.
2. We’ve also made flyers that we hand out at local universities. One school has a Digital Entertainment Technology program that turned out to be a great place to discuss our company with potential future game devs. We also plan to leave these flyers at video game stores and gaming hangouts around town.
3. Just today we booked an interview with our local TV station’s community-oriented series called 4U. Later this month, Ron will talk about RG and Guardian so that others in the area can support the first video game company in the city.
Eventually, our marketing scope will be larger. Our end goal is to have a fan base that stretches across the globe, but it’s important to start with a foundation and grow from there.
Check out Hecker’s GDC video: