Marketing is in full-force here at Reactuate Games. With a little over a month until Kickstarter, the team has had idea-fever (it’s a thing), and our marketing to-do list is growing.
One idea that we’re extremely excited about is our new podcast series. Since our first weeks at RG, we’ve aspired to produce a gaming podcast, but we felt too much time would be taken away from other, more important projects. At this stage in our journey, however, it’s vital to collaborate with other gaming-industry influencers, build our community of supporters, and spread the word about our game.
With the movie Pixels coming out this Friday, I saw the debut as an opportunity to introduce our company to those who enjoy or enjoyed gaming in Abilene. This Adam Sandler film is about aliens misconstruing feeds of classic video games as threatening, so the extraterrestrials send arcade-faves, like Pac-Man and Donkey Kong, to destroy earth.
Epic. Just epic.
I’m planning to see the movie this weekend, so while I’m out I’ll pass out flyers about our game, hopefully letting a few interested strangers know that a video game company exists right here in town. Fingers are crossed on this one!
Another project we’re working on is an incentivized survey for our email subscribers. Sharing by word of mouth is still a crucial part of marketing, so we’re offering subscribers to choose what we do next here at RG, and we’ll do it … once we get a certain number of subscribers. This will encourage others to share the website and our work. Some of the choices include me writing a flash fiction piece involving the colonists and streaming a special Youtube video for the subscribers.
I’m always trying to learn more about my job. Therefore, I’ve been going through YouTube Creator Academy, a helpful video series that teaches the fundamentals of sustaining and popularizing a YouTube channel. Tips on titles, thumbnails, and talking to your audience are all included. For those wanting to grow an audience on this site should look over these short clips and take notes.
I’m also reading Made to Stick, a marketing book that specializes in getting people’s core ideas to stick with the public. Using the acronym SUCCESs, the authors breakdown the techniques to having good concepts being remembered. Simplicity, Unexpectedness, and Concreteness are just a few of the strategies to consider. This book can actually work for many professions and not simply marketing (teachers, I’m looking at you).
Finally, Ron and I spent a little time (like two hours) writing up our target audience avatar, Caleb. This imaginary man is a representative of the people we believe will buy and enjoy our game. It’s crucial to understand Caleb as we market our game and company. We’ll share an in-depth post on Caleb later.
Are you marketing a game now? What ideas have seemed to help? Let us know in the comments below!